Image Optimization for SEO
Images are important to assure your content is attractive, engaging, and accessible to users. Image optimization is the process of delivering and creating high-quality images. To avail proper user engagement, SEO Park City recommends using an ideal size, format, and resolution of an image. Labeling images accurately is essential so that the search engine crawlers read the images and comprehend the page context.

Images take more bytes. Moreover, their size and complexity can influence the performance of a site. However, you can consider reducing the size of the images without bargaining quality. It will improve page load times, and the website visitors also experience this convenience. The load time delay accounts for a drop in conversions. Even one-second delay results in a 7% drop, and it is observed that people nearly 40% abandon a website if it takes more time to load. Even three seconds is considered as more time. Having optimized images consume less storage space and is helpful.

Now, optimize your images for good results:

  1. Resize images

Firstly remember, Image size and file size are different things. Image size is the image dimensions in pixels. The file size space refers to the storing of the service in kilobytes.

Images with larger dimensions and higher resolution are mostly created using a professional camera. This reduces the page load times. Thus, it is best to scale the file size down without losing the quality to work on the web.

  1. Pick proper file format

JPEG, PNG, and GIF are popular file formats. PNG is suitable for simple images, and JPEG is for colors. Compressing an image means the file size will be small and the image quality poor. At the same time, using a low compression rate means the file size is huge, but the image quality is high. There are image-editing tools such as Adobe Photoshop that help to reduce the file size and ensures optimizing image quality.

In case you need, there are other tools to use: JPEG Mini, Paint, NET, Yoast SEO, OptiPNG, and lots more.

  1. Test optimization to know the speed

After optimizing images, check if the page loading is quick enough. As the content and website keep changing, it is best to test optimization so that the stats are kept maintained.

  1. Optimize file names of the images

Choosing a proper name is a must to rank in the search results. Thus, SEO Park City includes target keywords, and the image file’s names are descriptive, relevant keywords. Avoid using underscores as it is not recognized by the search engines.  Instead, use hyphens to create an image file name, this will be seen by the search engines. The file names should be appropriate to pass through the search engine and to make sense for humans.

  1. Use alt tags

Using alt tags is a must because your viewers understand seeing a picture. The search engine spiders need clues. The search engines cannot index the image content without alt text. Providing a good alt tag context is recommended as it helps even the visually impaired users. Precisely, when images fail to load due to some glitch, the search engines rank a page by reading the alt text. To boost visibility, you can use brand-relevant words but prevent keyword stuffing.

  1. Optimize the image title

WordPress users may leave the title part as the file name is taken as it is. But if you are not using a WordPress, rename it with proper keywords as the title does not explain the image. Image titles are not very crucial for SEO, yet, they provide to alt text an additional content. The image titles are helpful for user engagement.

  1. Include captions

Captions can be seen on a website page, and it adds to user experience. To enjoy better user experience, use captions. People get attracted to image captions and get to know the overall content. The bounce rates may go up without captions, and with search engines, it may damage your credibility.

  1. Unique images

Stock photos do not help search ranking. A uniquely written content is a must for SEO, but uploading unique images is the best idea.  However, ensure to include an image, relevant data, and describe the image.

Final words

Anytime you struggle with your content, not getting attention, keep these strategies, and upload an image. Contact SEO Park City for image optimization techniques. It will improve the human users and the search engines likability.